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Channel: Matthew Zajechowski – Business 2 Community
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Thank You For Subscribing: How to Optimize Welcome Emails

When was the last time you moved to a new neighborhood? Did your new neighbors or the local Welcome Wagon greet you with a wicker basket full of locally baked goods, takeout menus from nearby...

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The 3 C’s of Customer Journey Mapping

We can be fairly certain that “the long and winding road” that The Beatles sang about wasn’t referring to the customer’s path to purchase. The phrase, however, is a perfect description of how...

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Tag-Teaming Email and Social to Grow Your Audience

For many marketers, e-mail and social are completely different initiatives; you might even have separate teams dedicated to each channel, and for good reason. Email is typically a middle-of-the-funnel...

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Local SEO Best Practices for Top B2C Verticals

Look around. Your potential customers are on foot in your neighborhood and in cars driving past your office. But are you doing everything you can to reach your nearby customers? If your business isn’t...

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Boosting eCommerce Sales Without Discounting

If your ecommerce sales are sagging, chances are that one of your tried and true solutions is to offer your customers discounts. After all, your customers seem to like it (126.9 million U.S. adults are...

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How to Create Trustworthy Content That Gets Shared

The end goal for most brands during the content creation process is to create content that will be shared by both their customers and audience to their respective social networks. Most brands, however,...

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Ad Blocking and Its Effects on Advertisers and Publishers

Ad blocking is nothing new for most internet users. Closing a pop up is practically instinctive, and more and more people are downloading ad-blocking software to their computers each day. Ad-blocking...

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The Move Toward People-Based Advertising for North American Marketers...

Digital marketing is an ever-evolving and rapidly changing industry. Marketers who are quick to embrace and adapt to change put themselves in the best position to actively engage their customer base....

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How Simple Design Solutions Can Improve Your Business’s Email Marketing...

Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is...

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Lessons to Learn from Companies Who Tried to Cheat Google and Lost [Infographic]

Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to...

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